At the 2019 NAB Show, AI-powered data attribution company Veritone plans to focus on two main use cases when pitching new and returning radio and TV industry clients: access and delivery, and monetization.
Those, it says, are the key attributes of its Digital Media Hub, described as an intuitive white-label portal fueled by AI operating system Veritone aiWARE. “With Digital Media Hub, rights holders can offer secure, cloud-native global access to their content to key stakeholders — including news media and corporate partners — and monetize their content via e-commerce functionality,” the company says.
Through a live simulation, Veritone will show how Digital Media Hub and aiWARE support Veritone’s unique Live Event Services offering, which features a team working on site at an event to ingest and tag content. The combination gives rights holders a means to cognitively enrich metadata from the host broadcaster at their event in near-real time, making these critical assets available for immediate access, delivery, and monetization.
Veritone Content Licensing Services
Veritone will also highlight Veritone Content Licensing Services, a managed service for rights holders who need full monetization of their content. While rights holders may choose to license their own content on their own Veritone Digital Media Hub, they can also elect to have Veritone license their content on their behalf, handling the rights and clearances and offering full monetization services. “Whether working with a small- to mid-sized producer or a large media company, Veritone helps rights holders increase the value of their content by monetizing it. Veritone powers some of the largest content libraries to deliver high-quality motion content to leading producers, creatives, and publishers,” Veritone says.
Rights holders can choose to offer licensable iconic footage, images, and audio through Veritone Commerce, a supporting website for Veritone’s Content Licensing Services.
Veritone will also highlight how Veritone Attribute helps both radio and television broadcasters demonstrate advertising efficacy for their customers by correlating the traffic on the brand’s website to ads that have run on the broadcast networks.
Attribute leverages artificial intelligence to measure the effectiveness of not just prerecorded spots, but live reads and organic mentions as well.
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