AI-Based Object Detection and Tracking Takes A Next Step

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Veritone Inc., the company behind the operating system for artificial intelligence, aiWARE, used by many radio and TV broadcasting companies, has launched aiWARE’s newest cognitive engine in the Veritone Machine Box suite.


Introducing Objectbox, machine learning technology that developers can use to train their own custom object detection engines. “It is a unique tool in the market, accessible to those without data science expertise, combining advanced object detection capabilities with a user-friendly interface that allows users to get immediate feedback on detection efficacy,” Veritone says.

Objectbox has applications across all industries utilizing video and image content. It can be deployed with aiWARE in the cloud or hybrid environments without the need to send data outside an organization’s firewall.

Object detection is a rapidly growing part of the computer vision industry, which is projected to grow to $48.6 billion by 2022.

Objectbox “can quickly detect selected objects with precision, saving users valuable time and resources,” Veritone notes.

In the media and entertainment industry, for example, a broadcaster using Objectbox within aiWARE can inform its advertising clients when their logo appeared during a sporting event broadcast, how long it appeared on screen and how big the logo was, and can provide audience analytics — valuable information that helps the broadcaster demonstrate their client’s ad spend ROI.

Unlike many cognitive engines, Objectbox can run locally, avoiding the need to publish the user’s content to the cloud, which helps to address many privacy or legal concerns. This is of particular importance for government, legal and law enforcement users relying on the technology to aid efforts like eDiscovery, surveillance and suspect identification.

“At Veritone, we are democratizing AI and believe that it will play an increasingly larger role in helping to solve some of our world’s most complicated challenges. Our unique AI operating system, aiWARE, together with the hundreds of powerful cognitive engines like Objectbox, and the growing list of applications on the platform, provides a configurable AI infrastructure that is steadily changing how people and organizations understand and extract valuable insights from their ever-growing volumes of data,” said Veritone Co-Founder and CEO Chad Steelberg. “Augmenting our AI platform with Objectbox offers our customers an incredibly easy-to-use solution for culling through vast amounts of video and imagery to find the objects they are seeking faster, accelerating and augmenting their business-critical workflows.”

How Objectbox Works

Objectbox allows developers to train detectors with their own content containing the desired objects to be detected, then deploy the resulting customized cognitive engine within aiWARE. Accuracy can be extremely high because the developer can use samples from their own video and image data to train the detector via a simple user interface, which provides immediate feedback and allows for additional training to further improve detection accuracy, if desired. After training against a few examples of objects in each scenario, Objectbox learns what that object looks like and can detect it in future images or video with great precision. For example, users can quickly and easily add a new brand or logo to their library, and train the engine to identify partial faces or body parts or highlight only certain sections of a video frame such as a scoreboard or news ticker.

Once trained on a customer’s data, Objectbox is easily deployable, the company says. The developer downloads the training file with one-click in the user interface and stores it in a location of their choice with a link accessible to aiWARE. When combined with aiWARE, Objectbox users can benefit from a production-ready environment with object detection output leverageable in an AI-enabled application or custom workflow. With the Veritone Ecosystem, users have the option to use Objectbox or a third-party engine partner for object detection based on their use case.


Objectbox is the first new cognitive engine released by Machine Box for aiWARE since its acquisition by Veritone in September 2018. Two of Veritone’s newest industry applications, Veritone IDentify and Veritone Redact, are already leveraging Objectbox, enabling users to identify objects and faces in visual media rapidly and with ease.

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