What do you do when your media service offerings span beyond radio, podcast and YouTube?
You shift from a “media” brand name by stressing that you’re the “One” place clients can turn to.
Such is the case with full-service native and traditional advertising firm Veritone Media, which as of today will be known as Veritone One.
The new positioning is also tied to the company’s plan to bridge traditional advertising with expansive media services.
With television, digital platforms and social media now a part of the mix, Veritone One has added Sean Patrick King to head its audio and television operations, and Cameron Jonsson to lead all digital and social media efforts.
Veritone One has carved a niche in the radio industry through its proprietary Cognitive Media Platform (CMP), which provides near real-time audio and video capture, indexing and analytics.
Veritone One President Ryan Steelberg said, “This is an exciting and pivotal time for our agency. The new name, ‘Veritone One,’ speaks to how we provide clients with a single media services solution that covers broadcast, digital and social media.”
Before joining Veritone One, King spent six years with AdMore and REVShare, both Media Properties Holdings (MPH) companies backed by Carlyle and HIG.
Jonsson is the founder/CEO of Reach + Acquire, a specialized digital marketing firm.