Verizon launches Spanish spots


Viewers of Spanish-language television channels in several major markets have begun seeing advertisements that tout Verizon High Speed Internet service as the best broadband solution for consumers who want a fast, reliable connection to the Internet at a competitive price.

In the television commercial, viewers see a woman struggling with a slow dial-up connection to try to download a music video clip of Jose Jose singing one of his most popular songs, "La Nave del Olvido" (The Ship of Oblivion). To reinforce the woman’s plight, the song gets stuck on " … espera un poco, un poquitiiiiiiiii … ," which means, "Wait a bit more." An announcer’s voice explains that a faster Internet connection can be experienced by ordering Verizon High Speed Internet for 12.99 per month for the first six months (17.99 for the next six months) with a one-year contract.

Verizon’s new advertising campaign, which began last week, is appearing on Spanish-language TV channels and radio stations in Boston, New York, Philadelphia, Tampa and Washington, D.C. The campaign also features newspaper advertisements in those cities as well as in Dallas and Los Angeles, and online ads.