Veteran broker Al Perry has died


The National Association of Media Brokers (NAMB) announced the passing of its long time member and former President, Al Perry. A broadcaster since 1948, Perry and business partner Jack Satterfield founded the media brokerage firm Satterfield & Perry Inc. in 1988.

“Al was a dyed-in-the-wool broadcaster who set a high professional standard for the brokerage community,” said Jody McCoy, NAMB President. “All of us owe him a debt of gratitude.” 

Perry started in the radio business in 1948 as an announcer at KDZA-AM in Pueblo CO. He quickly moved on to KCSJ-AM, and then to Denver at the storied KMYR. While at the University of Denver in 1950 he joined the ROTC and was activated to duty in 1951 as a second Lieutenant. In 1953 Perry came back to an on-camera position at KKTV Colorado Springs. In 1955 he moved back to Denver as a Sales Rep for KLZ-AM, and then to KTLN-AM in 1958 as General Sales Manager.

In 1959 he returned to Pueblo to build and manage KTUX-AM. By 1961 Perry had built it into a powerhouse and the station was sold. Then, in 1962 he joined KOA-TV as a sales rep and Local Sales manager. Staying for 11 years.

Perry then returned to radio as General Manager of KLAK-AM Denver and then became GM of KOSI-AM & FM, where he stayed until 1983.

It was after leaving KOSI that he and Satterfield formed Satterfield and Perry Inc., a national radio and television brokerage firm based in Denver.