VH1, Zoom connecting TV to live out-of-home screens


Zoom Media and Marketing, a provider of targeted and digital out-of-home media programs for brand advertisers, and VH1 announced that VH1 program The Great Debate will feature an interactive initiative that will enable audience participation via TV broadcast; VH1; Facebook; Viacom’s massive “44 1/2” HD screen in Times Square; and Zoom Media & Marketing’s network of digital out-of-home media locations.

Premiering Monday at 10pm et/pt, The Great Debate featured irreverent discussions about the classic pop culture arguments of our time, with topics including Star Wars vs. Star Trek, Rocky vs. Rambo, Boxers vs. Briefs, Ginger vs. Mary Ann and much more. The program gives viewers the ability to directly participate in the debates through real-time text messaging at over 300 Zoom Media & Marketing nightlife locations in the US, along with the Viacom Times Square screen, and via Twitter and Facebook.

The interactive platform connecting The Great Debate, social networks and the out-of-home screens, is provided by LocaModa.