Viacom Bumps Distribution Exec From SVP to EVP

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Two years ago, John Curbishley joined Viacom as SVP of Distribution Strategy.


Now, Curbishley will serve as Viacom’s EVP of Distribution Strategy, Operations and New Business — a newly formed team within Viacom’s Distribution and Business Development group.

As part of his promotion, Curbishley will be responsible for identifying distribution opportunities with new and emerging businesses, as well as developing new products and services for Viacom’s existing distribution partners. He will continue to work closely with Viacom’s portfolio of brands to develop and implement distribution strategies across a full range of platforms including MVPDs, SVOD and AVOD partners and Viacom D2C services.

Prior to joining Viacom, Curbishley held a number of strategy and business development roles, including SVP of Business Development at NBCUniversal as well as corporate strategy roles at the BBC. He was also a management consultant in the New York Media & Entertainment practice of Booz Allen Hamilton.

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