Viacom OKs Deal With DirecTV


AT&T’s new streaming service, dubbed DirecTV Now, will soon be bringing Dora the Explorer, SpongeBob, Trevor Noah and Nashville to subscribers.

In a deal announced Tuesday (Oct. 4), Viacom has agreed to place Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., and Logo on the new SVOD platform.

The channels will make their debut on DirecTV Now with the service’s launch, set for sometime between now and the end of 2016.

“Viacom’s audiences are among the most sophisticated and enthusiastic consumers of programming on digital platforms, both at home and on the go,” said Viacom EVP/Global Content Distribution Denise Denson. “We are committed to delivering the highest-quality content wherever and whenever our fans choose to enjoy it, and are excited to be launching a broad portfolio of our popular networks on DirecTV Now.”

AT&T Chief Content Officer Dan York added,“The diversity of content makes Viacom Networks’ programming a great fit for our DirecTV Now streaming service. Viacom is a welcome addition.”

DirecTV Now boasts a lineup of just over 100 channels, including live and on-demand programming and “premium add-on options.”

AT&T and DirecTV customers will be able to access and stream the service.