Viacom, Mass Relevance partner for “EchoGraph”

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Mass-RelevanceEchoGraph is a social media measurement platform that will track and analyze social activity for advertisers. Throughout the 2014 Upfront season, Mass Relevance, which recently merged with Spredfast, will work exclusively with Viacom to measure earned media generated by Viacom client campaigns across Twitter, Facebook, Instagram, Tumblr, Vine, Google+ and YouTube in real time.

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