Viacom to debut Paramount Channel in Spain


ViacomViacom International Media Networks is partnering with Spanish media company Vocento to launch the new Paramount Channel on DTT in Spain on 3/30. The channel will deliver Spanish audiences movies from the 100-year-old film library of Paramount Pictures, selection from Sony and Miramax and the best of Spanish cinema. More than 600 titles a year will be showcased, said Viacom. An international roll-out will follow, beginning with Western Europe.

Day-to-day programming will cover recent blockbusters, classics and award-winning films from the history of cinema. Each day, 11 movies will air, and weekends will be dedicated to family films for all audiences.

The channel will kick off with “The Godfather.” Upcoming titles include “American Beauty,” “Breakfast at Tiffany’s,” “A.I. Artificial Intelligence,” “Fatal Attraction” and “Elizabethtown.”

 “With the launch of Paramount Channel, we’re bringing together the powerful combination of Paramount Pictures’ vast and iconic library of film content, and Viacom International Media Networks’ strong expertise in building global TV brands,” said Bob Bakish, the president and CEO of VIMN. “This is an important strategic step in deepening our presence in a key market, Spain, while expanding our portfolio of adult-targeted brands. We’re excited to create a must-see TV destination for movie lovers, which we hope will be the first of many to launch in the coming years.”