Here’s an 8-quarter rate card county household count for the NYC market sent to RBR-TVBR. It’s from spot cable ad inventory rep Viamedia. Viamedia is the largest non-MSO affiliated video ad sales organization in the US. Viamedia provides media solutions for local, regional and national advertisers by inserting advertising onto major cable networks like ESPN, MTV, DISCOVERY, CNN, LIFETIME, A&E, FOX NEWS, TNT and SPIKE as well as providing online ad solutions.
ViaMedia is kicking Time Warner’s butt, from what we’ve heard, and has broken 1 million subs in the NYC DMA. In a down economy, they have a 5% switchover rate with satellite and over-the-air viewing as an option there too. ViaMedia is very close with Verizon FiOS.
See the numbers, here:
