Cross-media advertising company Viamedia has inked a multi-year renewal agreement with Nielsen for its TV ratings LPM service in the greater Philadelphia market.
The continued arrangement encompasses Nielsen Scarborough national custom qualitative service as well as Nielsen Rhiza services in 75 LPM, Set Meter and Return Path Data markets.
“We have a long history with Nielsen, and we look toward the enhanced data sets Nielsen continually brings to the table,” said Viamedia President/CEO Mark Lieberman. “As a leader in cross-media advertising, we’re always evolving, and it’s imperative that we have the most sophisticated capabilities to meet the ever-evolving needs of our clients. Nielsen’s latest enhancements and technologies, including Rhiza, will enable us to deliver effective cross-media strategies to our advertisers that result in increased monetization opportunities across the country.”
The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza.
Nielsen Rhiza enables Viamedia to offer clients granular insights about its customers, media consumption, and the competitive landscape.
“Viamedia is a leader in connecting cross media audiences with local advertisers,” said Nielsen Local Managing Director Jeff Wender. “We are pleased to empower Viamedia with accurate measurement by providing true-persons level ratings and the newest technological advancements through Nielsen Rhiza. We look forward to continuing to work alongside Viamedia to meet the needs of their advertisers and stakeholders.”