In a move expressly designed to bring millennial-appealing content to its multimedia delivery vehicles, NBCUniversal Telemundo Enterprises has forged an exclusive content partnership with VICE Media.
The partnership will include the co-production of original documentary segments on subjects ranging from music, sports, food, culture and more for Telemundo’s news department.
A hour-long program hosted weekly show for Universo, the former NBC Universo (née mun2) cable channel.
Both programs are expected to start airing in the fall.
The announcement originally came during the 2017 Upfronts; today the company revealed more complete details regarding the partnership.
The deal links online brands such as BuzzFeed, Snap, Vox, Mashable, Musical.ly, Tasty, Tastemade and Endemol Shine Latino. The creative and innovative programs coming out of these collaborations aim to attract young Hispanic audiences, what the network calls “Generation M” — multicultural, mobile, millennials.
Peter Blacker, EVP of Digital and Emerging Business for NBCUniversal Telemundo Enterprises, said “Generation M” is leading the evolution in how audiences and advertisers approach media.
NBCUniversal Telemundo Enterprises is highlighting a wide variety of digital partnerships as part of its Upfront efforts.
For 2017-2018, Telemundo is partnering with Snap Inc. to launch the first-ever Hispanic-targeted “Snap Show”—original stand-alone programming produced exclusively for Snap by leading TV networks and studios such as Telemundo, shot vertically for mobile.
Telemundo also partners with BuzzFeed’s Pero Like team to co-create and co-distribute backstage video content from the network’s top award shows such as the Billboard Latin Music Awards, Premios Tu Mundo and Latin American Music Awards. “Top celebrities face off in a game that ranges from Hispanic accents to personal stories and other funny topics,” Telemundo says in describing Frente-A-Frente.
Additionally, NBCUniversal Telemundo Enterprises will continue to collaborate with Vox on sports initiatives to drive interest in audiences for the FIFA Confederations Cup Russia 2017 and the 2018 FIFA World Cup Russia.
And, based on the successful collaboration with musical.ly for the 2017 Billboard Latin Music Awards, NBCUniversal Telemundo Enterprises will continue to work with musical.ly on new Hispanic-focused entertainment concepts.
Additionally, a partnership with Mashable sees the creation of “El Pulso Mashable,” which covers digital culture and social trends for the U.S. Hispanic market and Latin America markets.