Vidaroo signs Emmis Radio for video platform


It has contracted with Emmis Radio for use of its video distribution and syndication platform for its 22 stations.  Vidaroo’s software will allow the stations to deliver website video distribution through Vidaroo’s centralized management platform, as well as distribute live and on-demand content and branded time-of-day programming.

Emmis will also be able to use Vidaroo’s platform for management of all its ad units, including surrounding banner units.

“Emmis continues to push the envelope with their online video initiatives and we are delighted with the results. From multi-camera live events such as the most recent “Lupe Fiasco” production in NYC to original custom content like “The Power Party Mix at Noon” in LA, the results are direct indicators of a company tuned into their audience. We look forward to furthering our contribution to their video entertainment initiative,” said Micheal Morgan, Vidaroo President and CTO.

Other Vidaroo clients include Microsoft, Coca-Cola Company, Tribune News Company, Toyota, Clear Channel, Black Eyed Peas, Mary J. Blige, Britney Spears, Justin Timberlake and more.