The Video Advertising Bureau (VAB) has released an in-depth guide for marketers analyzing all aspects of addressable TV—including investment projections and 10+ real-world case studies provided by companies including Xandr, Comcast Spotlight, Verizon Fios and Spectrum Reach.
VAB’s key finding: addressable TV ad spending is projected to grow by 343% from 2016 through 2020.
