So says a study from Solutions Research Group. It says avereage viewing of video-form content has gone from 4.6 hours daily in 1996 to about 6.1 hours today. However, only 64% of the current total, or about four hours daily, is watching TV, DVRs or VOD programming – the rest is spent on video gaming, web viewing, DVDs and mobile devices. The total is expected to pull even with the average amount of time spent sleeping by the year 2013, to about eight hours daily. However, this will largely be attributable to a threefold increase in internet and mobile viewing, from one hour to nearly three hours daily. Traditional television viewing, at least, is expected to hold at about four hours.
