A Singtel subsidiary serving brands and agencies has completed the acquisition of assets from advanced TV and video advertising software provider Videology — a move designed to combine TV, social and digital metrics through a single platform.
“The successful acquisition of Videology’s assets accelerates the build-out of our digital marketing business and expansion of its footprint across Asia Pacific,” said Samba Natarajan, CEO of Singtel’s Group Digital Life. “This creates further differentiation for Amobee’s digital marketing platform and enhances Amobee’s competitiveness in the rapidly converging market of TV and digital video advertising.”
The inclusion of Videology’s technology platform, intellectual property and other assets—including upfront reservation capabilities and unique broadcaster relationships—is designed to further boost Amobee’s omni-channel platform, helping marketers meet growing consumer demand for premium video and Advanced TV content.
Over the past decade, Videology emerged as a provider of software for the convergence of TV and video—including linear TV, over the top, connected TV, premium digital video and mobile content—by empowering advertisers and broadcasters to use data to optimize campaigns and spend across digital platforms and television.
“Through financial stability and investment, Amobee will advance Videology’s mission to be a leader in the transformation of TV and accelerate its product offering for premium broadcasters, agencies and brands,” the company says.
In conjunction with the acquisition, Videology founder and Chairman/CEO Scott Ferber joins Amobee as Chief Innovation Officer.
Domenic Venuto, most recently General Manager of IBM Watson’s Consumer Division and Watson Advertising, has been appointed Chief Operating Officer. In addition, Erica Golden, previously head of Global Talent Development at Apple, has been named Chief People Officer.
“Amobee’s successful acquisition of Videology’s assets gives our clients a next generation approach to reach and engage customers on a global scale across multiple devices and screens,” said Kim Perell, CEO of Amobee. “Scott, Domenic and Erica are exceptional industry leaders and visionaries in the fields of connected TV, artificial intelligence, machine learning and talent development; all three will play an instrumental role in driving Amobee’s next wave of growth and innovation.”