Virgin America's “Fly Girls” gets in-flight premiere


Virgin America joined forces with The CW and Collins Avenue Productions 2/26 to celebrate “Fly Girls,” the new television docu-series that takes a 360-degree look at the airline’s flight crew as they live their lives at 500 MPH.  The series will officially debut on The CW at 9:30pm on March 24. 

In advance of the show’s network debut on 2/26, the exclusive in-flight premiere of “Fly Girls” takes off onboard a Virgin America flight en route to Las Vegas, followed by a red carpet launch party for the show at Lagasse’s Stadium at The Palazzo Las Vegas.  To celebrate the premiere with flyers, earlier this week Virgin America announced the Primetime Fare Sale.

“The idea behind Virgin America is to reinvent the experience of flying with beautifully designed mood-lit cabins, incredible guest service and a hip, sophisticated vibe that today’s travelers are looking for,” said Porter Gale, Vice President of Marketing at Virgin America.  “We’re thrilled to work with The CW to show how our in-flight teammates are re-writing the script and bringing the style and fun back to flying.”

The “Fly Girls” cast will work VX Flight 6005 en route to Las Vegas, serving cocktails like “VeeVa La Fly Girls” by VeeV Acai Spirit while flyers get a sneak peek of the show’s first episode on Red, Virgin America’s touch-screen entertainment platform. 

Upon touchdown, flight guests will be whisked to a star-studded launch party at The Palazzo Las Vegas.  Guests at the party, including over 100 Virgin America teammates, will enjoy specialty cocktails provided by Belvedere Vodka, Ambhar Tequila, TY KU and VeeV, served by Palazzo waiters decked out in flight gear.  Guests will also be able to cast their vote on who will be the most “talked about” Fly Girl via SMS texting screens at the event.