A multimillion dollar television campaign celebrating the extraordinary talents of Virgin Atlantic’s employees launched 12/29. The ad is designed to highlight the skills of the airline’s staff of crew, designers, pilots and everyday pioneers.
The campaign launches at a time of expansion for the airline, as it launches a domestic flying program in the UK with service between London Heathrow and Manchester, Aberdeen and Edinburgh. The airline is seeking 150 new staff for this launch and the ad gives an insight into the kind of people that make Virgin Atlantic ‘fly in the face of ordinary’ and provide prospective passengers ‘a welcome splash of red in a weary world of grey.’
Based on the lives of real people who work at the airline today, the ad traces the lives of gifted youngsters born with special skills, and how they later use those talents to become outstanding employees at Virgin Atlantic. One child has an amazing love of flight, and goes on to become a leading pilot. Another has a keen interest in how things work, and later becomes one of the company’s leading design engineers. Others with excellent people and intuition skills become outstanding cabin crew members and ground staff.
The ad kicks off the airline’s new marketing campaign with the slogan “Flying in the Face of Ordinary,” which is designed to capture Virgin Atlantic’s pioneering spirit. It will air on cable and broadcast, Hulu, VOD networks, broadcaster apps and online channels globally.