Visa names TBWA Worldwide AOR


Visa announced TBWA Worldwide has been appointed its global lead strategic and creative agency following a review of Visa’s incumbent agencies. The agency consolidation which takes effect January 1, 2009.

“As Visa has evolved into a global public company, we challenged our agency partners around the world to provide a unified approach to our marketing initiatives,” said Antonio Lucio, chief marketing officer of Visa. “This decision reflects the creative strength and innovation of TBWA Worldwide as well as their ability to deliver against Visa’s unique brand vision.”