The television industry’s ad sales organization “transforming the way marketers evaluate media strategies” is expanding its marketing and communications team. The VAB says it is doing so “to amplify its strategic insights and to continue heightening its marketplace visibility.”
The growing division will be led by Marianne Vita, who has been promoted to SVP/Director of Integrated Strategy and Marketing.
Vita previously served as VP/Strategic Insights and joined VAB in 2017, devoting her time to such big TV industry topics as viewer engagement, brand safety, over-the-top/streaming TV, cord-cutting and video neutral planning.
Before joining the VAB, Vita spent 20 years working within advertising agencies developing integrated media strategies across product categories, target audiences and brand business models. She worked directly with marketers such as The Coca-Cola Company, Heineken USA, Kraft Nabisco, L’Oreal, Maytag and Dell.
Joining Vita on the team is Nellie Chung, who takes the newly created role of VP/Marketing and Partnerships.
This sees Chung leading the VAB’s integrated marketing programs, as well as managing brand creative initiatives and growing VAB membership.
Chung is a sales and marketing leader with 20 years’ experience working on cross-channel multimedia campaigns with media agencies and brands including P&G, Prudential, L’Oreal, Pfizer and Cotton Incorporated.
Remaining as VP/Public Relations and Communications and as “an integral part of the expanding team” is Lauren Leff. She will continue to oversee strategic communications, including media relations, thought leadership initiatives and social media.