With Connected TV the buzz of the marketing world, broadcast television’s C-Suiters are quickly gaining insight into how “CTV” — not the Canadian television network — could impact their bottom line. Is it another ad suction tool for over-the-air TV, or a benefit?
While those questions will likely continue across months of discussions, the smart TV data company owned by TV set maker VIZIO has inked a partnership with Dativa — an arrangement VIZIO says will yield “the largest commercially available data set of its kind.”
