Vme, a Hispanic network that dedicates more than four hours a day, six days a week to preschool programming, held its upfront 5/19 at the Samsung Experience in New York’s Time Warner Center. Vme introduced a slate of original programming in all genres. As the fourth largest Spanish network in the U.S. reaching more than 10 million Hispanic Homes, Vme reaches bicultural and bilingual Latinos as well as those who are Spanish-dominant.
With its programming line-up, Vme is offering ten brand entitlements where brands can organically integrate into the set, become part of the program and share in the name of the show. With programs in every genre, Vme is creating a forum in which brands can showcase their attributes and connect with Hispanic consumers of all ages and demographics through relevant content.
“In today’s landscape, brands are looking for content and properties that they can own and Vme has answered this demand with more entitlement opportunities than any other Spanish-language network,” said Patty Marrero, SVP and director of sales. “With production studios in Miami, Vme also has the capability of doing branded integrations, customized vignettes, prommercials and hosted pitches all of which provide numerous branding options and value to our marketing partners.”
Returning primetime dramas include “Africa de mi Corazon,” “Cuentame Como Paso,” “Comisario Rex, “Alerta Cobra” and “Aguila Roja.”
2011-2012 programming highlights:
Exclusive Dramas and Specials
Vme presents the Spanish-language exclusive of Los Kennedy , an eight-part docudrama, originally created by The History Channel, chronicling the Kennedy family’s key triumphs and tragedies from the 1930s to 1968. The special covers all the historical moments such as the Cuban Missile Crisis and the Bay of Pigs Invasion but it also spends time covering the behind the scenes relationships that made this family so powerful. With an all-star cast including Greg Kinnear, Katie Holmes, Barry Pepper and Tom Wilkinson, Los Kennedy covers several generations of the infamous Kennedy dynasty.
With a production budget of more than $1 million per episode, Piratas is Vme’s newest high-caliber drama. Set in the eighteenth century and recorded almost entirely in natural settings in Spain, Piratas charts a course for adventure and misadventure as an unabashed and philandering member of the nobility is enrolled by force in a mission to infiltrate the pirate crew of the legendary Captain Bocanegra. Filled with beautiful ships, sword duels, dungeons, executions, rescues, battles and the race for treasures, Piratas has all the ingredients of a great pirate drama.
Targeting Bicultural and bilingual Hispanics
With Hispanics over-indexing in the use of video games of all kinds, especially bilingual, bicultural young Hispanic males, Vme has developed, in partnership with 40 Principales, another market first – a weekly interactive show for gamers. Premiering later this year, GAME40 will look at the hottest new releases in the video game market in a fast-paced interactive fashion.
For a new twist on extreme sports, Vme presents Red Bull’s Cliptomaniacs the most original, unique extreme sports show ever. Hosted by professional adrenaline junkies who don’t just present extreme sports — they live them. Each week Cliptomaniacs will present a different hair-raising stunt from locations around the globe.
E3 , a new original production coming 7/18, will deliver the latest entertainment news with an all-access pass to today’s entertainment headliners. Not your typical gossip show, E3 show covers the world of entertainment from all angles to keep viewers plugged into pop culture and Hollywood headliners. Hosted by Roser Cabanas.
Vme is extending its Nota Musical franchise, with five music specials premiering in July and August, profiling superstars Shakira, Alejandro Fernandez, Miguel Bose.
Vme will be adding the new original program Sazon para el Mundo to its daily cooking block, Vme Cocina . Sazon para el Mundo features Vme’s popular host, Chef Hamlet Garcia taking the best of international cuisine and giving it a Latin flavor.
Returning this fall, Vme presents a line-up of original programming in all genres including: TuBeBe , Spanish TV’s only show dedicated to parenting, Planeta Feroz, Vme’s exclusive award-winning nature programming franchise, Mi Mascota, for the pets in our lives, Estelares Vme , presenting the world’s most intelligent, relevant and thought-provoking primetime dramas and comprehensive current affairs and sports programs with Vme Noticias , Vme Deportes , and Jorge Gestoso Investiga.