"Voice" encore leads NBC to Saturday win


From 8-10 p.m. ET, an encore telecast of “The Voice” (1.2/4 in 18-49, 4.4 million viewers overall) won the time period among ABC, CBS, NBC and Fox in adults 18-49 and total viewers and was #1 or tied for #1 in all other key ratings categories.  From its first half-hour to its fourth, the Saturday “Voice” encore grew by 67 percent in 18-49 rating (to a 1.5 from a 0.9) and 29 percent in total viewers (4.950 million vs. 3.844 million).
The Saturday rebroadcast of “The Voice” delivered NBC’s highest 18-49 rating in the time period, excluding sports since December 24 (“It’s a Wonderful Life”) and the season’s second-highest non-sports rating in the time period.  In total viewers, it’s NBC’s highest average in the slot since January 21 (Betty White specials) and second-highest non-sports result of the season.
At 10 p.m. ET, a rebroadcast of “Smash” averaged a 0.8/2 in 18-49 and 3.0 million viewers overall.  In the time period, the “Smash” encore was #2 among ABC, CBS and NBC in adults 18-49, total viewers and most other key categories, tied for #1 in adults 18-34 and #1 outright in women 18-34.
NBC is #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and other key demos.
In Late-Night Metered-Market Household Averages for Saturday night:

“Saturday Night Live” (5.0/12 in metered-market households) with host Zooey Deschanel and musical guest Karmin, dominated its time period with the highest rating of the night in metered-market households, ahead of all Saturday primetime telecasts on ABC, CBS, NBC and Fox.  “Saturday Night Live” is up week to week by 6 percent in metered-market households (to a 5.0 rating from a 4.7). 
In the 25 markets with Local People Meters, “Saturday Night Live” averaged a 3.0 rating, 13 share in adults 18-49 to rank #1 among the night’s telecasts ahead of all Saturday primetime programs on ABC, CBS, NBC and Fox.  “SNL” equaled its second highest rating in the Local People Meters this season, behind only the 4.3/18 earned the night of NBC Sports’ primetime coverage of the NFL Wild Card playoff game.  “Saturday Night Live” is up week to week by 7 percent in the Local People Meters (to a 3.0 rating from a 2.8). 
“SNL” matched its results of the same night last year (February 12, 2011 with host Russell Brand and musical guest Chris Brown) in both metered-market households and 18-49 rating in the markets with Local People Meters.
All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(source: NBC)