Voice-Powered Advertising: Radio’s Next ROI Win?

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The presence of “pre-roll” on an audio stream is kid’s stuff in the grand scheme of online radio’s ad-enrichment activities.


But, what if a consumer’s audio command could instantly provide more information on an offer, or a brand?

That’s the focal point of a new tech tool being marketed to broadcast media by one company that believes it has a big new way to monetize the digital platform.

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