Voice-Powered Advertising: Radio’s Next ROI Win?


The presence of “pre-roll” on an audio stream is kid’s stuff in the grand scheme of online radio’s ad-enrichment activities.

But, what if a consumer’s audio command could instantly provide more information on an offer, or a brand?

That’s the focal point of a new tech tool being marketed to broadcast media by one company that believes it has a big new way to monetize the digital platform.

Please Login to view this premium content. (Not a member? Join Today!)