“Voice” up 22% vs. last season

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NBCFrom 8-9 p.m. ET, “The Voice” (3.9/12 in 18-49, 11.3 million viewers overall) is up 22 percent versus last season’s initial Tuesday telecast (with a 3.9 rating vs. a 3.2 from 9-10 p.m. on April 3) and up 34 percent in total viewers (11.302 million vs. 8.450 million).  This is NBC’s best non-sports 18-49 rating in the time period since January 5, 2011.  “The Voice” won the time period among ABC, CBS, NBC and Fox in all key categories and beat those competing networks combined in adults 18-49.


·       Versus 8-9 p.m. results for Monday night’s “Voice” season premiere, last night’s telecast is up 5 percent in 18-49 rating (3.9 vs. 3.7). “The Voice” delivered the #1 results of the night among ABC, CBS, NBC and Fox in 18-49 and total viewers.

·       From its first half-hour to its second, “The Voice” grew by 0.6 of a point or 17 percent in 18-49 rating (to a 4.2 from a 3.6).

·       “The Voice” is up 95 percent versus NBC’s average in the time period last season in 18-49 rating (3.9 vs. 2.0) and 85 percent in total viewers (11.302 million vs. 6.116 million).

·       At 9 p.m. ET, the regular-slot debut of “Go On” (3.4/9 in 18-49, 9.6 in total viewers) scored NBC’s top results for a comedy premiere in two years in 18-49 and top comedy debut in total viewers in seven years (excludes previews).  The last higher-rated comedy debut on NBC was “Outsourced” on September 23, 2010 (which benefited from a 4.4 lead-in from “The Office”) and the last higher-scoring comedy debut in total viewers was “My Name is Earl” on September 20, 2005.  “Go On” won the time period among ABC, CBS, NBC and Fox in all key categories.

·       “Go On” is up 42 percent versus NBC’s average in the time period last season in 18-49 rating (3.4 vs. 2.4) and is up 40 percent in total viewers (9.572 million vs. 6.820 million).  Versus NBC’s premiering performance in the half-hour last season, “Go On” is up 48 percent in 18-49 rating (3.4 vs. 2.3

 

 

·       At 9:30 p.m. ET, the regular-slot debut of “The New Normal” (2.5/7 in 18-49, 7.0 in total viewers) topped the ABC, CBS, NBC and Fox slot competition in all key demographics.  “The New Normal” retained 74 percent of its “Go On” lead-in in 18-49.  “The New Normal” matched its 2.5 preview rating of the prior night, which aired following the high-rated season premiere of “The Voice,” and was up 2 percent in total viewers (7.000 million vs. 6.880 million), pending updates.

·       At 10 p.m. ET, the fourth season premiere of “Parenthood” (1.9/5 in 18-49, 5.6 in total viewers) matched the show’s season-finale rating from last February 28 and was up 8 percent in total viewers (5.569 million vs. 5.159 million).  Versus its last four telecasts in February, last night’s “Parenthood” is up 12 percent in 18-49 (1.9 vs. 1.7) and up 16 percent in total viewers (5.569 million vs. 4.796 million).  Note that the year-ago “Parenthood” premiere (2.2) aired following a high-rated telecast of “America’s Got Talent.”  “Parenthood” was #1 or tied for #1 in the hour among ABC, CBS and NBC in all key demographics.

·       NBC won the night among ABC, CBS, NBC and Fox in 18-49 and all other key categories, leading all six half-hours among those nets in 18-49.

In Late-Night Metered Markets Tuesday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.4/6; CBS’s “Late Show with David Letterman,” 2.1/6 with an encore; and ABC’s combo of “Nightline,” 2.6/6; and “Jimmy Kimmel Live,” 1.3/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.4/2 with an encore; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.0/4).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.2/2).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/4 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(source: NBC)