Tribal DDB Latina, DDB Latina’s digital-centric arm headquartered in Miami, has won Volkswagen Latinoamerica’s digital regional account. Tribal DDB Latina will lead the creative development and management of the brand’s digital platforms in 26 countries. Tribal DDB Latina won the biz in a review.
“Volkswagen is looking to strengthen its digital leadership position within the automotive industry by adopting an aggressive interactive marketing strategy at a global level,” said Giselle Fiumara, Miami-based International Marketing Communications Manager at Volkswagen AG. “We have chosen Tribal DDB Latina because we know that it is the perfect partner to help us reach that goal in Latin America, and that the joint effort will contribute to Volkswagen’s success in the region.”
With this assignment, DDB Latina expands its relationship with Volkswagen in Latin America, where DDB offices in Mexico, Argentina, Guatemala and El Salvador already work with the brand.