Saepio, provider of marketing technology for corporations with distributed marketing networks, has been selected by Volkswagen of America to provide localized marketing capabilities for its nearly 600 dealers nationwide. VWoA will implement Saepio’s ad builder platform to provide corporate approved advertising templates that give dealers the ability to make their own.
VWoA’s aggressive growth plans in the U.S. market are supported by the upcoming launch of the next generation Jetta, Beetle and a new midsize sedan. In order to support this aggressive growth plan, VWoA has revamped its dealer marketing programs. Key elements of these new programs include marketing asset management and ad builder tools, which give dealers the ability to create traditional and digital advertising assets. VWoA’s implementation of Saepio’s technology will serve as the new backbone of its “VW Ad Lab” and streamline the advertising processes for dealers.
“As we revamped our Ad Lab, we sought a visionary technology partner that not only provides a state of the art tool today, but has the future vision and technology roadmap to continue to provide industry-leading advertisement creating capabilities to grow with us well into the future,” said Steve Neder, General Manager of Retail Marketing at VWoA. “Our enhanced ‘VW Ad Lab’ needs a user interface that our dealers will want to use, and that creates localized ad campaigns on the same level as the national campaigns we are known for. Through our extensive search for a new partner we found Saepio is the only marketing technology provider that can bring us that result.”
In addition to localizing ad campaigns, each dealer will be able to edit and update corporate print, TV, radio, digital, direct marketing and experiential marketing assets. The opportunity to quickly customize ads gives dealers the ability to quickly turn around last minute advertising opportunities in local ad mediums.