Since Nielsen Audio began rolling out the enhanced Critical Band Encoding Technology for PPM, Voltair-maker 25-Seven has been busy.
Saying they’ve been researching Voltair users and non-users, they conclude the audio watermark confidence monitor and audio processor continues to offer programmers “a significant advantage in the ratings game.”
“The proof is in toggle-testing, where a station can easily vary Voltair’s enhancement level for each quarter-hour, then track the ratings results for the quarter-hours with and without Voltair enhancement,” says 25-Seven’s Geoff Steadman in a blog post.
“To those of you who already have a Voltair unit, we suggest you continue to use it,” he writes. Readers may recall Nielsen had recommended it be removed from a station’s air chain.
The company plans to continue its tests and is working on additional enhancements it plans to unveil at NAB 2016.