Starz Entertainment and Domino's Pizza announced details on a two month, co-marketing and promotional campaign that features a free 30-day trial to the Vongo broadband movie download service for all online orders placed on www.dominos.com.
The companies also announced a sweepstakes with prizes including a 37" flat-panel LCD HDTV, laptop computer and 20, 1-year free subscriptions to Vongo (estimated retail value $120 per subscription). The promotional campaign and sweepstakes will run until July 22.
"Movies and pizza are a great combination for consumers and Domino's Pizza has proven to be an equally complementary and adept promotional partner for Vongo," noted Joe Cantwell, vice president, Advanced Services, Starz Entertainment. "We look forward to introducing many new customers to Vongo through this campaign, enabling us to promote the unmatched consumer value proposition of the service. In particular, we believe that Vongo is uniquely positioned to offer consumers greater portability and control for a wide selection of movies at a low price point."