WABC-TV has strength in weekend programming


“Eyewitness News” is equally strong on Saturdays and Sundays, where WABC-TV airs more weekend morning local news than any of its competitors. “Eyewitness News This Morning” with Michelle Charlesworth, Phil Lipof, and Jeff Smith collectively delivers the key Adult 25-54 demographic better than any local competitor. In the evening, “Eyewitness News at 11:00,” featuring Joe Torres, Sandra Bookman and Laura Behnke, continues to perform well on two very competitive evenings.

In the evenings, ABC’s “World News with Diane Sawyer” continues to lead in both Households and Adults 25-54. This longtime ABC news mainstay’s DMA Household rating is 37% higher than its closest competitor, and it holds an 82% edge among Adults 25-54.

During the day, more people in the tri-state area keep their TV’s tuned to ABC7. “Live with Regis and Kelly” continues its two-decade-plus stretch of dominance at 9:00 a.m., again leading its time period.

ABC’s “The View” easily wins its time period in Households and key Women 25-54. From 1:00 – 4:00 p.m. ABC’s soaps “All My Children”, “One Life to Live” and “General Hospital” lead the market in DMA Households and maintain a 73% advantage in Women 25-54.

WABC-TV’s syndicated programs “Rachael Ray,” “Millionaire,” “Oprah,” “Jeopardy,” and “Wheel of Fortune” continue to win or be highly competitive in their respective time periods in Households and most key demographics, including Adults and Women 25-54.

ABC’s “Nightline” continues its long run of success by ranking #1 among all Late Night programs in Adults 25-54.  In Late Night, “Jimmy Kimmel Live” continues to generate buzz and performs well among all late night network entertainment programs.

WABC-TV’s iPhone app generated 1.6 million page views in the month, while its Android app generated more than 600,000 page views. 7online.com also generated more than 8 million page views in the month while 7togo.com generated approximately 2.3 million.

WABC-TV, Channel 7, is the ABC, Inc. owned television station in New York City.

(Source: WABC – TV – NY Nielsen LPM Live+SD Overnights 2/3-3/2/11)