WABC-TV: We're #1 (again)


As 2011 wound down ABC O&O flagship WABC-TV New York declared itself again “the number one station in the country.” It claims a Nielsen rating for 2011 of 3.0 and an 8 share in DMA households, Monday-Sunday sign-on to sign-off. (Grandpa, what’s a sign-off?)

WABC’s year-end announcement proclaimed its continued dominance of the Tri-State area. “With an average quarter-hour audience of 277,000 viewers, Channel 7 attracts a larger audience than any other television station in the nation,” the station stated.

The “Eyewitness News” franchise on WABC also claimed to lead the market in 2011:

“Eyewitness News This Morning” with Lori Stokes, Ken Rosato and Bill Evans led all stations in DMA Households and the key Adults 25-54 demo from 4:30am-7:00am, continuing to be the Tri-State residents’ main source for news and information as they begin their weekdays.

“Eyewitness News at Noon” with Lori Stokes, Ken Rosato and Bill Evans holds a 39% lead for the year over its closest competition in DMA Households.  It also attracts twice as many Women 25-54 viewers.

WABC-TV’s “Eyewitness News at 5” with Diana Williams, Sade Baderinwa and Lee Goldberg tops its nearest competitor by 24% in DMA Households and delivers more Adults 25-54 than any two competitors combined. The weekday edition of “Eyewitness News at 6” with Bill Ritter, Liz Cho, Lee Goldberg and Rob Powers, delivers a Household rating that is 59% higher than that of its closest competitor and also holds a significant lead among Adults 25-54. 

The Mon-Fri edition of “Eyewitness News at 11” featuring Bill Ritter, Sade Baderinwa, Lee Goldberg and Rob Powers completes the total weekday victory for “Eyewitness News” in 2011. WABC-TV wins the late news race among DMA Households with a +26% advantage for the year, and with an average 2.6 rating for the year among Adults 25-54, WABC-TV is number one with a 24% advantage over its closest competitor at 11:00 pm.