Wait a minute: Philly isn't accredited yet

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In our article yesterday, "Steve Morris explains PPM delay decision" (11/28/07 RBR #231), we noted "Houston and Philadelphia remain accredited by the Media Rating Council (MRC), according to Arbitron CEO Steve Morris. 


Not so, according to Steve Sinicropi VP/GM, Cox Radio Greenville and Chairman of the Arbitron Radio Advisory Council: "For the record, Houston is accredited. Philadelphia has been audited by the MRC but is not accredited. This is an important distinction since the two markets have different recruitment methods."


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