Yesterday WakeUpWalMart.com, America's campaign to change Wal-Mart, officially launched its "Wal-Mart, It's Just Not American Anymore" nationwide TV campaign that will highlight how Wal-Mart's close business and political relationship with China has helped make China and Wal-Mart stronger while weakening America.
The new ad campaign is the first part of a 1 million "Summer Southern Blitz" TV effort. The 3-month campaign, through a series of ads and grassroots actions, focuses on how Wal-Mart, as the #1 importer of Chinese goods, has helped strengthen China's economy while costing America's economy good jobs and its competitive advantage.
The new ad begins with an image of Sam Walton and an American flag waving in the background with the announcer stating, "Sam Walton's Wal-Mart was an American company. But something has changed." The ad goes on to state that "as our trade deficit grows and good paying middle class American jobs are shipped overseas, Wal-Mart and China get stronger. … America gets weaker." The ad ends with "Wal-Mart, it's just not American anymore."
The campaign begins as Congress prepares to debate a series of tough new legislative proposals that seek to address China's overt manipulation of its currency, America's exploding trade deficit, and the loss of American manufacturing jobs because of China's unfair trade practices.
The initial phase of the campaign will air in over 20 states, including Alabama, Arkansas, Georgia, Florida, New Hampshire, Iowa, Louisiana, North Carolina, Missouri, and over 30 markets.