As Chairman of the House Communications Subcommittee and as a former broadcaster, Greg Walden (R-OR) knows better than most the value of effective advertising. And as Chairman of the National Republican Congressional Committee, he’s putting that knowledge to use with an eye on the 2014 elections.
Democrats in Congress have been talking about taking back the House, but it’s Walden’s job to prevent that and it is his firm belief that he is doing just that.
Part of it is simple math – so far, his election apparatus has been bringing in bigger numbers, the kind with a $ in front of them, than the rival Democratic Congressional Campaign Committee. And he also noted, according to The Hill, that his most vulnerable members have been doing an excellent job shoring up their campaign war chests.
He is also dipping into his own pool of cash to go after vulnerable members of the other party, believing that it is not at all too early to start softening them up before the campaigns get hot and heavy next year.
A recent $150K campaign has targeted:
* Nick Rahall (D-WV)
* Rick Nolan (D-MN)
* Collin Peterson (D-MN)
* Mike McIntyre D- (NC)
* Patrick Murphy (D-FL)*Bill Enyart (D-IL)
* Carol Shea-Porter (D-NH)
* Brad Schneider (D-IL)
* Joe Garcia (D-FL).
Walden said that the ads are using local broadcast in the best way possible – tailoring each message specifically to the people in the area, and in fact featuring local citizens in many of the spots. He is making sure each ad resonates with the audience in a way that a national spot could not.