The Wall Street Journal announced a reorganization of its ad sales department, creating an integrated sales and marketing team in business media. The reorganization is designed to help advertisers reach the global audience of 19 million readers and users of The Wall Street Journal and The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com, Barron’s Online and AllThingsD.com. All sales executives will retain expertise in specific media — print or online — while sales managers will take on responsibilities for integrated sales.
RBR/TVBR observation: It is called maximizing efforts in today’s multicultural world. Cross marketing, selling and platforming increases ad revenue. In radio we call it up selling.