Wall Street Journal still #1 fish wrapper


The Wall Street Journal claims bragging rights to still being the number one newspaper in the United States, according to the latest figures released from the Audit Bureau of Circulation (ABC). The Journal leads all daily newspapers in total paid circulation, rising 1.8% to 2,061,142 (September 2010) from 2,024,269 (September 2009), as filed with ABC, subject to audit.

In addition, WSJ circulation revenue rose 7% year-over-year during the same period. This increase follows a 3.6% increase in circulation revenue as reported in March, the last ABC reporting period, and a 10% year-over-year increase for the previous period ending September 2009.

These latest figures for circulation and circulation revenue are coupled with four consecutive quarters of growth in advertising revenue.  In the first fiscal quarter of 2011, total print and online revenue for The Wall Street Journal was up more than 17% when compared with the same period a year before. Total print advertising revenue is up more than 21%, while digital advertising revenue was up more than 29%.

The Wall Street Journal Radio Network continues to increase its affiliation base, adding 50 new stations this year. The network has over 400 unique radio stations running its programming, The Wall Street Journal Report, The Wall Street Journal This Morning, The Wall Street Journal This Weekend and its personal finance minute, Watching Your Wallet.

The Wall Street Journal franchise continues to expand globally to serve readers with more content and new offerings.  The company says recent initiatives include the April launch of Greater New York, a daily, stand-alone section dedicated to coverage of the New York City metropolitan area; a recently expanded weekend paper, WSJ Weekend, with two new sections, Review and Off Duty; and expanded lifestyle content in Europe and Asia. A suite of new digital products includes The Wall Street Journal app for iPad, with content from The Wall Street Journal in Europe and Asia now available; Japanese and Chinese-language iPhone apps; and new online video programs, including The Big Interview and Opinion Journal Live.  The Journal also recently announced plans to increase the frequency of WSJ. magazine beginning in March 2011.

The Wall Street Journal is owned by News Corporation.