WWE and Vivendi Entertainment have re-upped their partnership, and as part of the deal, Walmart will be the exclusive retailer for WWE Studios’ films. Vivendi Entertainment will continue to be WWE’s North American retail and rental distribution partner. The deal will cover WWE Studios’ next five theatrical releases and will run through 2012.
The partnership gives Walmart, Sam’s Club and Walmart.com the exclusive right to sell DVD and Blu-ray versions of the films for the first 90 days of release. “The Chaperone” starring WWE star Paul “Triple H” Levesque, Ariel Winter (“Modern Family”) and Kevin Corrigan (“American Gangster”), which was just released, is the first film of the deal.
As part of the partnership, Walmart will be integrated into WWE’s multi-million dollar marketing campaign for each retail release across all WWE platforms. The partnership comes on the heels of the successful release plan and performance of “Legendary,” starring Patricia Clarkson, Danny Glover and WWE star John Cena, which was exclusively available at Walmart and distributed through Vivendi last fall.
WWE spokesperson Justine Sacco tells RBR-TVBR the marketing effort will include USA Network during Monday Night Raw, Friday Night Smackdown on SyFy, on their website which has 14 million unique visitors per month and with the WWE magazine as well.
In addition, WWE will get good placement within Walmart stores with signage, etc.