Believe it or not, students in Palm Beach County, Fla., are in their second week of school while neighboring Broward County welcomes students back on Wednesday.
In other parts of the nation, there’s still plenty of time to plan for the start of the school year. And, that led Walmart to bump up its spot plays at the TV stations tracked by Media Monitors.
With GEICO on top, Walmart is a strong No. 2 — and the lone brick-and-mortar retailer on the list.
The activity, overall, however illustrates a diverse set of key advertising categories for broadcast television. Over-the-counter drug Dupixent is No. 3, while McDonald’s is the lone QSR.
P&G’s Tide is also making a statement for the week ending August 15, as Morgan & Morgan — accident attorneys widely seen in Florida — crack the Top 10.
How does the Spot Ten TV report compare to the Spot Ten Cable report?
Liberty Mutual and GEICO dominate, with each vying for the top spot as Allstate and Progressive are also present.
