Walmart’s Cable Comeback


by Diana Stokey, Media Monitors

One of America’s top retailers is once again a heavy user of cable spots, according to the latest Cable Spot Ten report from Media Monitors.

In last week’s Media Monitors Cable Spot Ten report, Walmart ascended from No. 25 to No. 8, clearing 29,314 ads.

GEICO was in first place once again, while Burger King soared to No. 2.

The Chevrolet Dealer Association dropped to No. 10, with 27,478 spots. However it is the lone auto dealer to appear in the Spot Ten Cable chart and on the Spot Ten TV chart.