The National Association of Broadcasters announced the winner of the third annual NAB HD Radio Multicast Award. Washington DC’s WAMU-FM will receive the award for their Bluegrass Country (BGC) station, 88.5-2. The award will be presented during the NAB Radio Luncheon, sponsored by ASCAP, on Friday, September 25 during the NAB Radio Show in Philadelphia.
“We are proud to present WAMU with the HD Radio Multicast Award,” said NAB Executive Vice President of Radio John David. “Their multicast channel embodies the spirit of the award through the use of their unique programming and listener interaction.”
WAMU-FM 88.5-2 features 70 weekly hours of content, including several local personalities hosting such programs as “The Katy Daley Show,” “The Ray Davis Show” and “Stained Glass Bluegrass.” The station is dedicated to enhancing communication with listeners through their redesigned Web site and several social networking sites, and further serves their listeners by sponsoring concerts, organizing live broadcasts and hosting a variety of events for the bluegrass community.
Winners of the NAB HD Radio Multicast Award are recognized for their ability to create innovative or groundbreaking programming on their multicast channel. To be eligible for the award, stations submitted information about the channel’s programming, on-air personalities, promotions, branding elements and Web sites to illustrate the qualities that make their multicast channel separate from their main station.
As previously announced, the NAB Radio Show Luncheon will be hosted by Fox Business Network (FBN) anchor and vice president of business news Alexis Glick. The Luncheon will also include the presentation of the National Radio Award, given this year to Ed Christian, Saga CEO.