WaMu announced a new marketing and advertising campaign that taps into customers’ emotional reactions to capture the essence of what it feels like to bank at WaMu. The new campaign brings WaMu’s brand values to life: A company that lives to simplify banking and do it with a smile.
The fully integrated “Whoo hoo!” campaign – which spans TV, in-store, direct, print, out-of-home, radio and online (and a parallel internal campaign) – conveys the emotional appeal of the unique WaMu brand. For TV, the focal point is the customer’s Whoo hoo! moment; a dream-like state where customers visualize moments of personal elation in response to learning about WaMu products and services.
In addition to English language advertising, elements of the new campaign will be launched in Spanish and Chinese languages.
TBWAChiatDay, LA, is responsible for the TV, print and outdoor, planning and campaign strategy. Additional agencies involved include: Zubi Advertising – Spanish language; IW Group – Chinese language; Fathom Communications – Experiential marketing; Wolff-Olins – Merchandising and Avenue A-Razorfish – Online