Warner Bros. to launch "social series"


On October 18, Warner Bros. Entertainment will debut a web-only show from “Charlie’s Angels” director McG that seeks to create a new genre: It’s a ‘social series’ on Facebook, where viewers can become part of “Aim High,” a new Warner Premiere action comedy digital series.

Consumers can now become part of the show by seamlessly integrating their profile info – including photos, text and friends – by opting into the app on the show’s Facebook page (www.facebook.com/aimhighseries). Viewers will be able to see themselves or their friends integrated into select scenes throughout the series – from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom wall. 

Aim High, a six-episode online series, stars Jackson Rathbone of “Twilight” as a high school student turned government operative named Nick Green who goes on weekly, top-secret adventures. His double life has him juggling his studies by day and serving as a government operative by night. Green is a junior who’s just starting a new school year as one of the country’s 64 highly trained teenage operatives. When he’s not handling international spies, Nick is dreaming of Amanda Miles (Aimee Teegarden–“Friday Night Lights”), the most popular girl in school. Amanda mercilessly flirts with Nick, but before he can enjoy her advances he has to avoid Derek (Greg Germann–“Ally McBeal”), her overly protective boyfriend who threatens him for even looking at her.

The video app not only allows consumers to have an immersive and engaging viewing experience, but also a social one where they can share comments, scenes and Tweets about their favorite moments from the show.

RBR-TVBR observation: Before it gets to the “If you can’t beat ‘em, join ‘em” stage, Hollywood studios are looking to engage younger audiences on social media websites that have already become big competition for motion pictures, TV shows and advertisers.