Warner Bros. TV launches TheWB.com


The Warner Bros. Television Group is launching TheWB.com, a premium, ad-supported, VOD, interactive and personalized network. The site will Beta launch in early May. TheWB.com represents a new programming platform for WBTVG and will consist of original programming created or acquired specifically for TheWB.com, the re-release of a collection of The WB Network’s most popular series, other successful programming  and an extensive network of distribution partners including Facebook, Comcast, AOL and TMZ.com.

In addition to original and acquired programming, TheWB.com will also feature full episodes from a dynamic lineup of programs that have shaped popular culture and inspired devoted followings over the past decade, including “Friends,” “Smallville,” “One Tree Hill,” “Buffy, the Vampire Slayer,” “All of Us,” “The O.C.,” “Gilmore Girls,” “The Wayans Bros.,” “Veronica Mars,” “Everwood,” and “Roswell,” among others to be announced.

Comcast  will offer programming on multiple advertiser-supported platforms, including its online entertainment destination, Fancast.com, and its video-on-demand (VOD) service. Series available for free streaming on Fancast.com include “Smallville,” “One Tree Hill,” “Friends,” “The O.C.,” “Gilmore Girls” and others. Selected series available on the cable VOD platform include “The O.C.,” “One Tree Hill” and “Veronica Mars,” among others, all at no additional cost. Comcast will also have access to WBTVG’s classic TV content on Fancast.com and VOD, which includes more than 700 episodes of series like “CHiPs,” “Falcon Crest,” “Alice,” “The Jetsons,” “Gilligan’s Island,” “Spenser: For Hire,” “The Fugitive,” “Wonder Woman” and dozens more.

AOL will feature a WB.com branded channel. The broadband channel will stream full-length episodes of series featured on TheWB.com.

As with previous WBTVG online destinations TMZ.com and MomLogic.com, WBTVG’s Digital Media Sales group – headed by Michael Teicher, Executive Vice President, Media Sales – will handle the ad inventory.