WarpRadio.com and streaming media advertising company TargetSpot today announced a partnership allowing advertisers to utilize TargetSpot’s ad serving technology and marketplace on WarpRadio’s network of 130 radio stations that stream online. WarpRadio is the third company to partner with TargetSpot, which will launch this summer. In April, CBS RADIO announced that it would use TargetSpot’s technology and marketplace on its 140+ online radio station network. In June, Entercom Communications Corp. agreed to utilize TargetSpot for its nationwide network of 90+ streaming radio stations. TargetSpot’s technology allows businesses of all sizes to create, buy and place their own ad messages within streaming media. Using TargetSpot’s system, advertisers can create customized audio, video, banner and text ads with an jingles, sound effects and visuals provided by TargetSpot. Clients can also upload their current creative directly into their TargetSpot account. Ads are then targeted to a specific demo, location and/or station. Campaign costs vary with advertising revenue being shared among TargetSpot and the participating broadcaster.
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