Watchdog complains about NCAA beer ads


The Center for Science in the Public Interest thinks the NCAA overdoes it when it comes to allowing beer advertising during its games. It praised a total elimination of such advertising by regional collegiate groups, including the Atlantic Coast Conference, Southeastern Conference and Big Ten. But it said that the “Final Four” BCS football games ran a total of 380 ads and 22 of them – or less than 6% — were for beer.

"The NCAA lags far behind other organizations when it comes to protecting its young audience from beer ads," said George A. Hacker, director of CSPI’s alcohol policies project. "Beer is the most abused drug on college campuses. But the NCAA is selling out students and other young people to beer marketers. If other college sports can eliminate, or at least limit, these ads, there’s no reason the NCAA can’t."

RBR/TVBR observation: Let’s see: Beer 22, Other 358.  That’s a problem? It is our considered opinion that college students know what beer is. 22 to 358 sounds like more than commendable restraint on the part of NCAA, not cause for a stern rebuke.