Watchdog picks the best and worst content advertisers


The Parents Television Council knows what it likes and what it doesn’t like, and it also keeps tracks of who advertises on what program. It has come out with its top ten lists for the period running from the beginning of September 2010 to the end of May 2011. Ford tops the best list; American Express is on top of the other one.

PTC suggests its followers use the lists to determine what goes on the this year’s holiday gift shopping list.

PTC’s Tim Winter said, “This week marks the official start of the holiday shopping season and businesses will quickly find out whether consumers support their brands. Our list of the best and worst TV advertisers is designed to help guide shoppers who support family-friendly advertisers, knowing the impact those companies have on today’s TV programming. If you’re considering where to shop, Sears and Walmart landed on our best list; but Target secured a spot on the ‘worst’ list.  If you’re hungry and want to stop for a bite to eat during the holiday rush, Wendy’s exhibits more corporate responsibility than McDonald’s.”

Here are PTC’s ten best advertisers:
1. Ford
2. Sears
3. Procter & Gamble (Pampers, Tide, Crest, Downy, Febreze)
4. CVS Pharmacy
5. Visa
6. Enterprise Rent-A-Car
7. General Mills (Betty Crocker, Cheerios, Pillsbury, Old El Paso) and Kellogg (Rice Krispies, Cheez-It, Keebler, Nutri-Grain) (tied)
8. SC Johnson (Pledge, Windex, Shout, Glade, Off!)
9. Walmart
10. Clorox, Coca-Cola and Wendy’s (tied)

And the worst:
1. American Express
2. General Motors
3. Target
4. Toyota
5. Victoria’s Secret
6. L’Oreal (L’Oreal, Maybelline, Redken, Lancome)
7. McDonald’s
8. AT&T
9. Sprint and Verizon (tied)
10. Burlington Industries