WAY-FM Media Group is reaching listeners in a new way with the introduction of Radiolicious, a free downloadable player for iPhone or iPod Touch users. As Radiolicious subscribers, WAY-FM O&O stations can stream live audio and Web content while offering a forum for two-way communication – capabilities that will expand the local listener base and opportunities for mobile awareness advertising.
“This is an exciting time in the history of broadcasting, and we’re proud to welcome WAY-FM to the Radiolicious network,” said Robert Adams, president/CEO of Global Security Systems, parent company of Radiolicious.
Radiolicious makes it easy for radio stations to have a seamless connection with listeners. The platform provides a venue for new interaction and allows the radio industry to compete more effectively in the new media environment without making major changes or investments.