Where Personality and Longevity Are Radio’s Hallmarks



Veteran program director Mike “Mud” Gross is used to spending a decade in one place, and enjoys stability. Three months ago, he relocated from Miami to Rochester, N.Y., to take the Program Director position at Entercom-owned Classic Rock station WCMF-FM 96.5. The station oozes with personalities that have been on the air for years. Then again, the entire market is full of veterans. Why haven’t they left? That’s a story that every broadcast media executive may want to read, and comprehend, as the very word “stability” can bring big dividends to a station and its staff.

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