WCSX Detroit to get competition from "106.7 The D"


This is certainly one frequency in Detroit that has gone though its share of formats over the years. This time, Clear Channel’s WDTW-FM (106.7 FM, “106-7 The Beat of Detroit”) Dance-CHR flipped 11/4 to newer Classic Rock as “106.7 The D.” It will compete with Greater Media’s heritage Classic Rocker WCSX-FM as well as super-heritage Rocker WRIF-FM in that market.

“The Next Generation of Classic Rock” will feature 80’s-focused favorites like Rush, Van Halen, The Police, AC/DC, Talking Heads, Guns N’ Roses, ZZ Top, Ozzy Osbourne, Tom Petty, Billy Squier and U2.

“Detroit is a rock city, and 106.7 The D will bring the next generation of Classic Rock to this city,” said Todd Thomas, Ops Manager, CC Radio/Detroit. “Listeners who graduated in the 80’s finally have a music station to listen to again. 106.7 The D will play great songs for everyone born, raised and rocked in Detroit.”

The station kicked off the new format playing 10,000 songs in a row.  Following the 10,000 songs, the station will call a listener and give away $10,000 to thank them for listening to The D’s kick off broadcast event.  The D is also looking for air staff, especially born and raised Detroit rockers.  If interested, send air checks, photos, etc. to [email protected]

RBR-TVBR observation: This almost brings Detroit back to having as many Rock stations as were on in the early 80’s—WABX, WWWW, WLLZ and WRIF. You could almost add WLBS-FM to the list—a Modern Rock/New Wave trailblazer in that time period.