This is certainly one frequency in Detroit that has gone though its share of formats over the years. This time, Clear Channel’s WDTW-FM (106.7 FM, “106-7 The Beat of Detroit”) Dance-CHR flipped 11/4 to newer Classic Rock as “106.7 The D.” It will compete with Greater Media’s heritage Classic Rocker WCSX-FM as well as super-heritage Rocker WRIF-FM in that market.
“The Next Generation of Classic Rock” will feature 80’s-focused favorites like Rush, Van Halen, The Police, AC/DC, Talking Heads, Guns N’ Roses, ZZ Top, Ozzy Osbourne, Tom Petty, Billy Squier and U2.
“Detroit is a rock city, and 106.7 The D will bring the next generation of Classic Rock to this city,” said Todd Thomas, Ops Manager, CC Radio/Detroit. “Listeners who graduated in the 80’s finally have a music station to listen to again. 106.7 The D will play great songs for everyone born, raised and rocked in Detroit.”
The station kicked off the new format playing 10,000 songs in a row. Following the 10,000 songs, the station will call a listener and give away $10,000 to thank them for listening to The D’s kick off broadcast event. The D is also looking for air staff, especially born and raised Detroit rockers. If interested, send air checks, photos, etc. to [email protected].
RBR-TVBR observation: This almost brings Detroit back to having as many Rock stations as were on in the early 80’s—WABX, WWWW, WLLZ and WRIF. You could almost add WLBS-FM to the list—a Modern Rock/New Wave trailblazer in that time period.